Easy tools to master email marketing!

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Remember the most important goal with emails is that they are opened 

Whether you are composing an email to one person or designing an email campaign to 1000's of recipients using the Email module, you should follow a few simple pointers to increase your Open and Read statistics;

  • Your recipients are more likely to open an email when they recognise the sender, so make sure your sender address clearly identifies where you are from.
  • A clear and honest subject line will illicit a better initial response, also builds trust over time that the recipients

What to do when you get an email warning about "variable is deprecated"

You may have seen email warnings about "variable is deprecated". The system has been updated to warn if an email variable or bit of code which is 'deprecated' or out of date. (I had to look up what that meant! - see https://en.wikipedia.org/wiki/Deprecation).

What do you do?

You can click Continue to send the emails and it will be fine.

To stop seeing the warning we just need you to update your email template to the new formats for email variables. For example $recipient.firstname,Sir/Madam$ it is

Validation of page URLs

Search engines treat hyphens '-' and underscores '_' differently from one another. Google has clearly stated that when it comes to URL structure, using hyphens rather than underscores makes it much easier for them to identify what the page is about. Take a look at an excerpt below from the Google support blog on URL structure.

See more at:-

How to link my JobTrack calendar with my calendar on Google, Apple iCal or Outlook?

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View JobTrack dates on iCalendar Applications

Task & Event dates  /   Sales Opp & Quote timings   /    Job milestones & deadlines

Use JobTrack's iCal button to easily view your time critical sales dates & job schedules on Google Calendar, Apple iCal or Microsoft Outlook.

The new iCal button makes it so easy to integrate your JobTrack data with iCalendar* applications like Google Calendar. This means you can view time critical database information conveniently on your preferred on-line calendar application on your mobile or other

Website content - why fresh is best

 Websites should be fresh - always up to date

The key ingredient for making an engaging site is relevant content which gives answers & insights for your targeted audience.

Business and society leaders recognise that an engaging website will generate sales or better service their members and are willing to invest time and resources in the creation of a new site. An engaging website generates new sales and great customer service. Business and society leaders recognize this, and invest time and resources into the creation

Block hack attempts from all foreign & unknown locations.

The file /etc/hosts.deny on Unix/Linux can block login attempts based on counties. The below is a simple host.deny file to block all countries but your own ( in my case Australia), sure this is not the whole answer to securing a system but it sure cuts down the number of hack attempts.

sudo vi /etc/hosts.allow

#
# hosts.deny This file describes the names of the hosts which are
# *not* allowed to use the local INET services, as decided
# by the '/usr/sbin/tcpd' server.
#
# We will block *all*

Does renaming a page's path automatically redirect from the old page path?

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Pages can have any number of aliases. When a page's path is renamed the system will automatically add an alias from the page's previous path to the current page.

This prevents 404 errors which are a well known cause of user frustration and lower SEO rankings.

When a user requests a URL first a matching page is searched then the page aliases are searched, if a matching page alias is found then that page is used. There are NO 301/302 errors returned there is just many paths to the same page.

Can different sites be created for different host names?

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To make a site the default for a domain or set of domain names a comma separated list of host name patterns is entered.

The default site is calculated to be the first PUBLISHED site with a matching host name pattern, if no matching sites then the first site will a blank host name list. 

The domain name registry itself must be done as normal to point to the system with providers such as goDaddy or Netregistry

Host name to site mapping

 

Article creation, editing and publishing

Overview:

Article creation couldn't be easier with stsoftware, our system allows you to create your articles on-site and takes care of the formating for you so all you have to be concerned with is the content of your website. The system has built-in checks and balances making quality control easy, all changes made to an article can be seen and reverted if need be and any new content can be put up for review without being published.

Page META description

The HTML META tag "description" allows you to influence how your web pages are described and displayed in search results. A good description acts as a potential organic advertisement and encourages the viewer to click through to your site.

Example META description

A page META description should be short. The description in the <meta description> tag should to be between 25 and 160 characters in length. A <meta description> tag which is too long will be displayed truncated and can be seen as spam by search engines. The optimal length

How to use variables with CMS components

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Variables can be used with CMS components to reduce duplication and easy maintenance

 

Below is an example of using variables in an ActiveHTML component.

Variables

 

Types of  Variables:-

 

1.Site Config XPath Variable

This variable uses xpath statement to fetch values from the site configuration xml.

SIte config xpath variable

 Below is an example of site configuration XML that should be used for site scope.Site Configuration XML

 


2.Page Config XPath Expression

 This variable uses xpath statement to fetch values from the page configuration XML.  

It looks and behaves similar to '